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WBRM Trading and Routing Management

ZIRA WBRM Trading & Routing

Raise your business performance with interconnect trading and routing

Operators are aiming to establish more adjustable process so they can boost revenue by being competitive in this constantly changing market. In the wholesale telecom business international traffic is one of the major sources of revenue that requires precision, automated provision and full visibility of buy and sell process. The final goal for telecom operators is to be set on capability to create preferred options and leading opportunities to increase overall business performance.

ZIRA Trading & Routing solution is part of ZIRA Wholesale Business Revenue Management. Solution enables sales to increase revenue and closely monitor margins by providing accurate business information in real time while securing winning response to changing market conditions and latest trends. With configurable algorithms and simulations user have an ability to define personalized routing and trading strategies based on prices under negotiation and current traffic trends.

ZIRA WBRM Trading & Routing 7.0 advantages

Innovative Origin (A-Number) Routing & Rating


A Number Routing – enabling creation of different technical order depending on type of created commercial orders. A number Routing fully supports creation of “A number routing order” enabling that call for same destination will be routed differently based on combination of calling number (A number) and called number (B Number).


A Number Rating – A number (origin based) rating enables that each XDR is rated differently based on combination of A number and B number (origin – destination). This enables greater flexibility in creating rate plans that fit any customer.

Utilization of quality parameters for Rating, Routing and Performance monitoring


Quality parameters can be used in rate calculations so that offered price for each destination represents blended rate calculated based on actual cost and actual quality of trunk(s) through which call is routed

Quality parameters can be used in routing calculations so that proposed routes are not strictly selected based on least cost (Least Cost Routing) instead routing calculations can propose routes based on costs and quality (Quality Cost Routing)

System is able to calculate quality parameters from CDRs and present this information to user through Heat Maps and data grids giving him information about quality for each destination, trunk & operator through which call is routed

ZIRA Trading and Routing Quality Web

TRM Account DNA for web

Account DNA provides comprehensive, 360-degree insight in all your Account’s data (i.e. Agreements, Services, Costs, Profitability, Expences…) for both types ether Customer and/or Supplier. From user perspective, besides simplifying to easily and quickly preview or monitor with automated data refreshment any particular agreement validity and performance, to costs and profitability per Account and/or Services, Account DNA module provides the user’s insight in Account’s behavior, e.g. number/type of disputes, on-time/late payments, number of complains, which helps user profile and protect profitable partnership and businesses.

ZIRA Trading and Routing Account DNA Web
ZIRA Trading and Routing - Routing Logo

ZIRA Routing


ZIRA Routing provides optimal carrier selection of preferred routes based on user-defined criteria (Routing Plan) for specific customer or destination. The system responds quickly to route changes creating profitable routing opportunities.

Automatically off-load destinations based on a differential cost analysis to ensure overflow routing costs are minimized. Operators greatly benefit from optimal calculations of various sets of information like volume, commitments, refile rates, network performance and quality KPIs, route utilization including Carrier ‘s Billing/Financial behavior. Routing order could be prepared for different dates and scheduled for execution in the future.


ZIRA Trading

ZIRA Trading covers all functionalities to successfully run wholesale trading business from perspective of buying and selling. From buying perspective solution covers end to end buying process starting from managing suppliers rate sheets, extracting info from rate sheets, comparing rate sheets with other received rate sheets and providing this information to rating/billing for correct rating including A number rating and different charging intervals.

Solution also enables creation of negotiation sheet which will be used for negotiation with other operators based on available offers. From selling perspective solution covers process from analysis of available prices and routing setups to creation and distribution of sales sheets based on those analysis.

ZIRA Trading and Routing Supplier Rates
ZIRA WBRM Trading & Routing

ZIRA Trading & Routing Key Benefits

Progressive Buy & Sell

Progressive Buy & Sell Management supporting multiple business scenarios: A-number charging, CLI and Quality Indicators.

Optimal routing

Holistic approach based on price, quality, commitments and preferred partners for effective routing.

Simplify Buying

Import and validate buy sheets automatically from emails and comparing all available rate sheets from all customers.

Controlled Sales

Sales sheet automation offers controlled configuration for handling sales and monitoring agreement performance.

Boost effectives & productivity

Enable access to business information in near real-time.

Increase Performance

Use Trading Simulator for real-time & efficient negotiations, ensuring profitable Agreements.

Financial Optimization

Full awareness of Trading & Routing revenue path, Advanced Alerting, Configurable Business Rules.


Eliminates manual intervention and errors by automating the whole process supported with validations, from routing plan to switch provisioning.

Easy Integration

Proven ability to successfully integrate within any landscape and to positively respond to specific Customer requirement.
Topics with good vibes.

Related Topics.

WBRM Trading and Routing Management
ZIRA WBRM Trading & Routing (TRM) solution is stand-alone part of ZIRA Wholesale Business Revenue Management. Solution automates managing of Interconnect Business enabling sales to increase revenue and closely monitor.
VIVA Bahrain Case Study
VIVA Bahrain’s wholesale business has grown rapidly over the past six years of business. This quick growth along with new market demands put strain on their wholesale legacy solution.
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