Product Catalog
Monetize Offers with Automated Product Rollout
Digital transformation continues to drive Communication Service Providers’ (CSPs) most critical strategic and operational decisions.
Acceleration in the rate of technological change and advancement, together with customers becoming more demanding of complex and bundled services, has led CSPs to creating attractive packages of product offerings and changing how offers are presented to end users.
CSPs need to find ways to efficiently, effectively and consistently engage with customers to optimize their whole experience across online shops, retail stores, call centres, and social media – to capitalize on these other influences rather than lose out to them. The ability to reduce time to market has become “mission-critical” for any CSP.
To enable this seamless omnichannel experience, CSPs need a catalog that offers the freedom to construct and manage timely, complex and bundled product offerings according to business and market needs. ZIRA Product Catalog (ZIRA PC) enables CSPs and marketing personnel to construct and manage a catalog of complex product offerings to quickly respond to new market challenges as service convergence, all-IP-transformation and be more creative and agile in rolling out new product offerings.
Fast & Easy Product Configuration – “The Lego Principle”
The flexibility of ZIRA Product Catalog allows users to easily and quickly configure product offers, relationships, rules and relevant information using “lego principle” configuration. ZIRA PC reduces the gap between Business and IT users by abstracting product catalog complexity from business view and enabling the reusability of product catalog components presented by building blocks.
This operational improvement helps bring, in a simplified way, new products into the market faster and updates the old ones, allowing CSPs to capture more revenue earlier and reduce the complexity of business processes.
